When Denis Sylvestre began teaching a business strategy course to students at the Université des Grands Lacs in Burundi, he began by citing the example of McDonald’s Corporation – and drew blank stares. He then rattled off the names of four other well-known multinational firms that he had used in the past while teaching at Quebec universities, and still there was no signs of recognition. Just as he had to set aside his PowerPoint presentations and use the chalkboard because of a lack of stable electricity, the Montreal CPA quickly realized his teaching material was out-of-step with the realities faced by students living in one of the five poorest countries in the world.