Canada’s largest discount furniture and appliance retailer was ordered to pay $2.36 million, including $1 million in punitive damages, to thousands of consumers after Quebec Superior Court found that it engaged in deceptive advertising and marketing with its popular “buy now, pay later” promotions.
The ruling, one of a handful of Quebec class actions that was decided on its merits, represents a convincing victory for consumer’s rights and serves as a cautionary tale for business that rely on false and misleading advertising pitches to lure customers, according to legal experts.